Web designer & marketer
Become the 1 choice for buyers in your market
Become the 1 choice for buyers in your market
Become the 1 choice
for buyers in your market
I help SaaS, tech, and app companies grow fast with stunning websites, design, and marketing that sell.
I help SaaS, tech, and app companies grow fast with stunning websites, design, and marketing that sell.
14 yr/exp
Pixel-perfect
Design
No templates. Only originals. I build
UI, websites, and ads—pixel by pixel.
14 yr/exp
Pixel-perfect
Design
No templates. Only originals. I build
UI, websites, and ads—pixel by pixel.
14 yr/exp
Pixel-perfect
Design
No templates. Only originals. I build
UI, websites, and ads—pixel by pixel.
Copywriting
Others use generic AI copy. I write for
humans—engaging and built to sell.
Profit-driving
7 yr/exp
Copywriting
Others use generic AI copy. I write for
humans—engaging and built to sell.
Profit-driving
7 yr/exp
Copywriting
Others use generic AI copy. I write for
humans—engaging and built to sell.
Profit-driving
7 yr/exp
7 yr/exp
Marketing
I create marketing that turns heads,
wins hearts, and swipes cards.
Heart-hitting
7 yr/exp
Marketing
I create marketing that turns heads,
wins hearts, and swipes cards.
Heart-hitting
7 yr/exp
Marketing
I create marketing that turns heads,
wins hearts, and swipes cards.
Heart-hitting
PORTFOLIO
Click to open
Recent projects
Recent projects
THE LUNA DIFFERENCE
Painstaking process.
For the perfect product.
Painstaking process.
For the perfect product.
Enjoy happier customers, more sales, and faster growth.
Enjoy happier customers, more sales, and faster growth.
Profiling
Profiling
Framework
Luna
Framework
Luna
Imagination
Imagination
Iterations
Headline
1
Subheader
Iterations
Headline
1
Subheader
Quality
Quality
Research reveals what matters—so it speaks directly to your customers.
Research reveals what matters—so it speaks directly to your customers.
Performance
Performance
Built to perform. Every word and pixel supports your business goals.
Built to perform. Every word and pixel supports your business goals.
Originality
Originality
No templates. No clones. Everything is written and created from scratch.
No templates. No clones. Everything is written and created from scratch.
Perfection
Perfection
Relentless edits. I revise until it’s just right—no shortcuts, no compromise.
Relentless edits. I revise until it’s just right—no shortcuts, no compromise.
Profiling
Emotions
Language
Dreams
Desires
Profiling
Emotions
Language
Dreams
Desires
Imagination
Imagination
Iterations
Headline
1
Subheader
Iterations
Headline
1
Subheader
Quality
Research reveals what matters—so it speaks directly to your customers.
Performance
Built to perform. Every word and pixel supports your business goals.
Originality
No templates. No clones. Everything is written and created from scratch.
Access 1,200+ pre-built elements to craft any website you need.
Perfection
Relentless edits. I revise until it’s just right—no shortcuts, no compromise.
ABOUT ME
Hi, I'm Joachim
Hi, I'm Joachim
And this is how it all started:
And this is how it all started:
In a tiny garden hut in Denmark.
In a tiny garden hut in Denmark.
I was 12. Armed with a dusty PC, a cracked copy of Photoshop — and MSN buzzing in the background. That’s where I spent my nights, painting pixels until things felt just right.
Designing websites no one would ever visit. Logos for Counter-Strike teams that never asked for one. Editing game montages only I would see.
No plan. No clue what “design” was. Just the joy of making something that felt magical.
Like a true wizard!
✦ 15 years later.
✦ 15 years later.
The joy's still there — now paired with strategy, copy, and marketing that drives real results.
I’ve helped 75+ companies grow. Built high-converting sites. Written copy that made millions. Created ad campaigns that broke records.
But at the core, it's still the same:
Make it clear.
Make it work.
Make it sell.
That’s the job. And I still love it.
The magic’s still there — now paired with strategy, copy, and marketing that drives real results.
I’ve helped 75+ companies grow. Built high-converting sites. Written copy that made millions. Created ad campaigns that broke records.
But at the core, it's still the same:
Make it clear.
Make it work.
Make it sell.
That’s the job. And I still love it.
REVIEWS & RESULTS
Impact
Impact
Rasmus Gullaksen
5.0
REVIEW
Literally lightyears ahead of what I've seen from other danish copywriters. I didn't know we had people like you in Denmark. It's lightsaber sharp.
SmartResponse
5.0
RESULT
Broke multiple revenue and profit records in the Nordics' largest affiliate network, more than doubling 5-year-long benchmarks.
Frederik Beyer
5.0
REVIEW
Your copy style is awesome! I don't think I've ever read a sales page as quickly as the one you had on your website. Your book is truly a solid resource!
Body All Mind
5.0
RESULT
Helped B:A:M transform from 'just another business' to Denmark’s fastest-growing health platform by producing top-performing ads and pages.
Kristian Brun
5.0
REVIEW
Joachim is a Jedi master when it comes to putting words together that'll grab people's attention in storytelling. He also achieves his own suspense style.
Rasmus Gullaksen
5.0
REVIEW
Literally lightyears ahead of what I've seen from other danish copywriters. I didn't know we had people like you in Denmark. It's lightsaber sharp.
SmartResponse
5.0
RESULT
Broke multiple revenue and profit records in the Nordics' largest affiliate network, more than doubling 5-year-long benchmarks.
Frederik Beyer
5.0
REVIEW
Your copy style is awesome! I don't think I've ever read a sales page as quickly as the one you had on your website. Your book is truly a solid resource!
Body All Mind
5.0
RESULT
Helped B:A:M transform from 'just another business' to Denmark’s fastest-growing health platform by producing top-performing ads and pages.
Kristian Brun
5.0
REVIEW
Joachim is a Jedi master when it comes to putting words together that'll grab people's attention in storytelling. He also achieves his own suspense style.
Rasmus Gullaksen
5.0
REVIEW
Literally lightyears ahead of what I've seen from other danish copywriters. I didn't know we had people like you in Denmark. It's lightsaber sharp.
SmartResponse
5.0
RESULT
Broke multiple revenue and profit records in the Nordics' largest affiliate network, more than doubling 5-year-long benchmarks.
Frederik Beyer
5.0
REVIEW
Your copy style is awesome! I don't think I've ever read a sales page as quickly as the one you had on your website. Your book is truly a solid resource!
Body All Mind
5.0
RESULT
Helped B:A:M transform from 'just another business' to Denmark’s fastest-growing health platform by producing top-performing ads and pages.
Kristian Brun
5.0
REVIEW
Joachim is a Jedi master when it comes to putting words together that'll grab people's attention in storytelling. He also achieves his own suspense style.
Move with Ana
5.0
RESULT
Helped World Champion Pole Dancer Anastasia Skukhtorova launch her subscription business, setting up her landing pages, ads, and email flows.
Mikkel Frogh
5.0
REVIEW
Got lots of sales! I beat my revenue record in October. I made a quarter million 🔥 A lot of people can identify with the copy on the material you wrote.
Copy Avenue
5.0
RESULT
I created a sales message for approx. 300 people, generating $31,480 in direct sales within 48 hours—without a single sales call, ad, or landing page.
Daniel Nielsen
5.0
REVIEW
If you need a copywriting expert, he’s your go-to-guy. Whether it’s consulting, ads, or landing pages, his skill is truly in a league of its own.
Move with Ana
5.0
RESULT
Helped World Champion Pole Dancer Anastasia Skukhtorova launch her subscription business, setting up her landing pages, ads, and email flows.
Mikkel Frogh
5.0
REVIEW
Got lots of sales! I beat my revenue record in October. I made a quarter million 🔥 A lot of people can identify with the copy on the material you wrote.
Copy Avenue
5.0
RESULT
I created a sales message for approx. 300 people, generating $31,480 in direct sales within 48 hours—without a single sales call, ad, or landing page.
Daniel Nielsen
5.0
REVIEW
If you need a copywriting expert, he’s your go-to-guy. Whether it’s consulting, ads, or landing pages, his skill is truly in a league of its own.
Move with Ana
5.0
RESULT
Helped World Champion Pole Dancer Anastasia Skukhtorova launch her subscription business, setting up her landing pages, ads, and email flows.
Mikkel Frogh
5.0
REVIEW
Got lots of sales! I beat my revenue record in October. I made a quarter million 🔥 A lot of people can identify with the copy on the material you wrote.
Copy Avenue
5.0
RESULT
I created a sales message for approx. 300 people, generating $31,480 in direct sales within 48 hours—without a single sales call, ad, or landing page.
Daniel Nielsen
5.0
REVIEW
If you need a copywriting expert, he’s your go-to-guy. Whether it’s consulting, ads, or landing pages, his skill is truly in a league of its own.
WORK WITH ME
Looking for help?
Looking for help?
Let's talk. Tell me what you're dreaming of.
Lets talk. Tell me what you're looking for.
Helped elevate more
than 75+ companies.
Helped elevate more
than 75+ companies.
Helped elevate more
than 75+ companies.
Copyright © 2025 Lunadesign
All rights reserved.
Copyright © 2025 Lunadesign
All rights reserved.
I collaborate with Factofly ApS for invoicing and administration.
All assignments are invoiced through Factofly (CVR: 41572789).
I collaborate with Factofly ApS for invoicing and administration. All assignments are invoiced through Factofly (CVR: 41572789).